To kick off the quarterly innovation awards, a series of staggered comms were distributed in both print and digital versions to key players in the award curation and selection process – from launch, voting, and backend timelines.
Brief: ‘we’re dealing with one of the busiest roles in the business, they need to know exactly what’s involved from the get go, next steps when it’s immediately relevant to them, and find this information in a way that suits them – from their pigeon hole, daily feed update, or direct to their inbox’
